DEVELOPING LOGISTICS INFRASTRUCTURE ASSOCIATED WITH AGRICULTURAL PRODUCTION IN THE CENTRAL HIGHLANDS REGION

Abstract Logistics infrastructure plays an important role in the agricultural supply chain in the Central Highlands. The study uses the abbreviated SCOR model to study logistics development associated with agricultural development in the Central Highlands with 3 factors: (i) Plan factor, (ii) Source factor; (iii) Deliver factor. The research results show that all variables have a positive impact on logistics infrastructure development, of which: Deliver (DE) has the largest impact (0.354), followed by Source (SO) = 0.297 and Plan (PL) = 0.232. To develop agricultural production in the Central Highlands, it is necessary to have a synchronous logistics infrastructure development strategy (Plan), complete highways, prepare multimodal connections, mobilize financial resources, digitize transportation processes and invest in professional warehouses (Source). Only when infrastructure, technology and support services are comprehensively upgraded (Delivery), can this key raw material area improve its competitiveness, reduce losses and expand the agricultural export market.