The Role Of Intellectual Property Rights (IPR) In Digital Marketing And E-Commerce

The rapid growth of digital marketing and e-commerce has transformed global business landscapes, making Intellectual Property Rights (IPR) more crucial than ever. This paper explores the role of IPR in digital marketing and e-commerce, examining how trademarks, copyrights, patents, and trade secrets safeguard businesses and consumers. It discusses key legal frameworks, challenges posed by online infringement, and strategies for ensuring effective IP protection. The study highlights the importance of IPR compliance for digital marketers and e-commerce businesses in fostering innovation, brand value, and consumer trust.