VIRTUAL JOBS AS CHOICE AMONG GENERATION Z

The technologically adept individuals of Generation Z have emerged as a significant demographic driving forceof the shift towards digitalization in the labor market worldwide. This study was conducted to determine thefactors influencing the preference of Generation Z for virtual jobs. An Exploratory Factor Analysis (EFA) wasconducted from the survey among 150 Generation Z respondents with virtual jobs in Davao City. The KaiserMeyer-Olkin (KMO) Measure of Sampling Adequacy and Bartlett’s test of Sphericity were used in factor analysisto assess the suitability of the data for factor analysis, and a Scree Plot was used to graphically identify the optimalnumber of factors that can be extracted from the survey. Based on the findings, five key factors were determinedto influence the preference of Generation Z for virtual jobs, viz: a) Empowered and Flexible Environment; b)Engaging and Rewarding Environment; c) Inclusive and Collaborative Environment; d) Nurturing and Growthfocused Environment; and e) Competitive and Stable Environment.