INFLUENCE OF SELF-AWARENESS ON JOB PERFORMANCE OF BUSINESS EDUCATORS IN FEDERAL UNIVERSITIES, SOUTH-SOUTH, NIGERIA.

The study evaluated the influence of self-awareness on job performance of business educators in federal universities, south-south, Nigeria. The specific objectives include to: assess the influence of self-confidence, realistic self-assessment and self-depreciating sense of humour on business educators’ job performance in federal universities, south-south, Nigeria. The descriptive survey design was used. The study adopted simple random sampling technique. The population of the study was 92 staff of business educators in the Federal universities under study. The whole population was used due to small number. 79 of the respondents returned the questionnaire accurately filled, which gave 89 percent response rate. Data were presented and analyzed using mean score and standard deviation using Sprint Likert Scale. The hypotheses were analyzed using regression. The findings indicated that all the variables have a positive significant influence on business educators job performance in federal universities in south-south, Nigeria. With this result we can concluded that the more self-aware business educators are, the more their productivity and performance will improve. Specifically, the more business educators possess self-awareness competencies the more likely their output will be for their institutions. Based on the above facts, we recommend that; management of higher institutions should create more awareness about the importance of self-confidence to their business educators.