MICROECONOMIC ASPECTS OF THE FORMATION AND FUNCTIONING OF SHARING ECONOMY MARKETS IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

The article is devoted to the study of the microeconomic aspects of the formation and functioning of sharing economy markets in the context of sustainable development. It analyzes the role of the sharing economy in ensuring sustainable resource use, reducing costs for consumers and businesses, and optimizing market mechanisms. Special attention is given to the dynamics of supply and demand, new business models emerging within the framework of the sharing economy, and its positive impact on achieving sustainable development goals. The article includes an analysis of trends in the development of the sharing economy across various sectors, such as transportation, housing, and crowdfunding and offers recommendations for the further implementation of innovative models in this area.