AI-DRIVEN GLOBALISATION IN THE AGE OF DIGITAL SOVEREIGNTY AND FRAGMENTED MARKETS: REENGINEERING CROSS-BORDER BUSINESS MODELS WITH ETHICAL INTELLIGENCE AND PLATFORM-NEUTRAL TRADE PROTOCOLS

The rise of Artificial Intelligence (AI) as a transformative force in global commerce has occurred alongside a counter-current of digital sovereignty and market fragmentation. This paper explores how AI-driven globalisation is reshaping cross-border business models in an era where nations seek tighter control over data, infrastructure, and digital ecosystems. It highlights the necessity for ethical intelligence and platform-neutral trade protocols to ensure inclusive, secure, and adaptable international commerce. Using centric policy and market dynamics, this paper integrates a multidisciplinary analysis to assess how AI platforms influence trade relationships, supply chains, and regulatory frameworks. The convergence of decentralized computing, federated governance models, and algorithmic decision-making is discussed through quantitative and visual representations. Emphasis is placed on harmonizing AI's scalability with the fragmented geopolitical and technological landscape.