Bridging the Digital Divide: Strategies for Local Business Growth Through Digital Advertising

Bridging the Digital Divide: Strategies for Local Business Growth Through Digital Advertising explores how Pay-Per-Click (PPC) advertising empowers rural and small-town businesses to overcome geographic and economic limitations. By leveraging tools like Google Ads, these businesses can reach targeted audiences, compete with urban counterparts, and drive sustainable growth. The paper outlines actionable strategies, case studies, and policy recommendations to promote digital inclusion and economic resilience across underserved communities.