A Study on Customer Satisfaction Towards After-Sales Service Provided by Apple Inc with Special Reference to Coimbatore City

After-sales service, is any service provided after a customer has purchased a product. The business reasoning behind after-sales support is that it can contribute to brand loyalty and repeat sales; happier customers tend to create repeat customers.This study is to identify the Customer satisfaction level on the aftersales servicesprovided by Apple Inc. The data has been collected from 150 respondents in Coimbatore city.Statisticaltools such as percentage analysis, average ranking analysis, weighted average analysis, Chi-SquareAnalysis and Correlation Coefficient Analysis have been used to analyze the data.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-13
DOI
https://doi.org/10.5281/zenodo.15207410
Primary Topic
Innovations and Analysis in Business and Education
Type
article
Field-Weighted Citation Impact
0.00
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article

A Study on Customer Satisfaction Towards After-Sales Service Provided by Apple Inc with Special Reference to Coimbatore City

Zenodo (CERN European Organization for Nuclear Research)
Innovations and Analysis in Business and Education
article

A Study on Customer Satisfaction Towards After-Sales Service Provided by Apple Inc with Special Reference to Coimbatore City

article en

Abstract

After-sales service, is any service provided after a customer has purchased a product. The business reasoning behind after-sales support is that it can contribute to brand loyalty and repeat sales; happier customers tend to create repeat customers.This study is to identify the Customer satisfaction level on the aftersales servicesprovided by Apple Inc. The data has been collected from 150 respondents in Coimbatore city.Statisticaltools such as percentage analysis, average ranking analysis, weighted average analysis, Chi-SquareAnalysis and Correlation Coefficient Analysis have been used to analyze the data.

Zenodo (CERN European Organization for Nuclear Research)
Openalex Percentile: Top 45%
Innovations and Analysis in Business and Education
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A Study on Customer Satisfaction Towards After-Sales Service Provided by Apple Inc with Special Reference to Coimbatore City · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS