GREEN TOURISM IN CENTRAL ASIA - SUSTAINABLE PRACTICES IN SAMARKAND'S GROWING HOSPITALITY SECTOR

Green tourism is a practice that embraces sustainability while protectingthe environment, preserving cultural heritage, and ensuring the well-being of localpeople. Green tourism is rapidly developing in Central Asia, contributing tosustainability by making its cultural heritage and nature more accessible to thepublic. Samarkand is one of the regions of Uzbekistan that is contributing to therapid growth of sustainable practices. This study discusses the hospitality sector ofSamarkand, which is developing tourism in Central Asia and playing a key role insustainable practices. At the same time, it highlights the structures beingimplemented to establish sustainability, the challenges to be overcome, and thestrategies to overcome the problems