Impact of AI-Driven Social Media Strategies on Christian Evangelism and Digital Congregation Engagement in Ikeja Lagos State

The evolution of artificial intelligence (AI) has changed communication strategies, offering new opportunities for Christian evangelism in the digital age. This study investigates the impact of AI-driven social media strategies on evangelism and digital congregation engagement, focusing on Christian organisations in Ikeja, Lagos State. The research examines how chatbots, content personalisation, sentiment analysis, and engagement analytics enhance engagement metrics on platforms like Facebook, YouTube, WhatsApp, and Instagram. A mixed-methods approach, combining quantitative analysis of social media metrics with qualitative insights from surveys through likes, shares, comments, and follower growth metrics. The findings reveal that AI significantly improves engagement by enabling targeted outreach and fostering personalised interactions that deepen connections within digital congregations. Organisations using AI tools report substantial improvements in follower acquisition and content resonance, demonstrating the potential of these technologies to expand evangelistic reach. Despite these advantages, the study identifies ethical concerns, such as data privacy and depersonalisation, which require careful consideration. It highlights AI's potential to personalise engagement, enhance communication, and reach diverse populations, ultimately improving ministry effectiveness. To address these concerns, the study recommends adopting AI ethically to maximise engagement while preserving theological authenticity.