Retention, Engagement and Attracting New Talent

several benefits. Some educationists see reduction in workforce as a sign of progress and believe that if implemented aptly it can do good to the company. However, reduction in workforce does not always lead to better financial results. Reduction in workforce might have an effect on the company's financial health as well as the imagination, resourcefulness and efficiency of both current staff and future hires. This study helps to analyze different viewpoints from literature regarding downsizing the employee strength. The whole dynamics of the company change for the employees who are able to save their position in the company during downsizing. This is equally true for the new employees who get selected and accept company’s invitation to work for it. The Company should select skilled individuals as per the necessity of business and at the same time retain the necessary and efficient employees who remained immune to the downsizing which shall boost competition. This study helps in finding out how downsizing affects present employees retention, potential mitigation techniques and recruitment of new employees. Keywords: Downsizing, Employee Retention, Organization Attraction, Employer Branding, Recruitment Marketing, Mitigation Technique