The Role of Mass Media as a Tool in Teaching English Vocabulary to Young Learners

This article discusses the importance of mass media as an effective tool in teaching English vocabulary toyoung learners. Unlike traditional rote-learning methods that focus on memorization and textbook-based classroominstruction, mass media offers more interactive and engaging alternatives that address the cognitive and emotional developmentneeds of children. The article analyzes the benefits of visual, auditory, and digital aspects of media, which canenhance vocabulary retention, comprehension, and motivation to learn. Using key educational theories such as Dual-Coding Theory and the role of repetition in memory, the article explores how educational cartoons, interactive videos, andgamified learning tools work together to create a more effective vocabulary learning process. Through meaningful andmultimodal exposure to new vocabulary, mass media not only helps children develop their language skills but also keepsthe learning process fun, dynamic, and relevant to the needs of our digital-native young learners