Technostress and Compulsive Use of Social Media Apps: The Significance of Personality Traits

Abstract: The tireless use of social media apps would damage mental health among Generation Z. This study attempts to discover how various factors affect the compulsive use of social media apps and further contribute to technostress in Generation Z. The research covers an outline based on the big five personality traits and relevant literature. This research collected 410 responses of which 340 valid responses were retained. The findings reveal that except openness to experience all other factors such as extraversion, agreeableness, neuroticism, and conscientiousness have a positive association with compulsive use of social media apps which in turn had a significant impact on technostress. The research helps app designers and academic institutions comprehend problems triggered by the overuse of social media apps. Keywords: Social Media, Mobile Apps, Generation Z, Technostress JEL Classification Number: I12, O33, O14