Exploring Generation Z's Expectations and Preferences regarding Key Motivational Factors with Special Reference to Teaching Professionals

In the evolving landscape of the education sector, Generation Z is emerging as a crucial component of the workforce. Understanding what motivates this generation is imperative for academic institutions striving to retain young talent and ensure long-term engagement. This research explores the relative impact of materialistic and non-materialistic motivational factors on Generation Z teaching professionals. Drawing on a sample of 120 respondents through a structured questionnaire, thisstudy employs descriptive analysis to interpret data. Findings highlight that while financial rewards remain foundational, non-materialistic aspects such as recognition, work-life balance and professional autonomy plays a vital role in motivating Gen Z faculty members. The study contributes to the literature of offering insights that could guide institutions in designing comprehensivemotivational strategies that align with Gen Z expectations.