THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE FORMATION OF CONSUMER LOYALTY

The article explores the concept and essence of customer-centric organizational culture. Strategies for implementing customer-centric organizational culture are considered, and the connection between the implementation of customer-centric organizational culture and the formation of consumer loyalty is analyzed.

Publication Details

Journal: Zenodo (CERN European Organization for Nuclear Research)
Published: 2024-12-23
DOI: https://doi.org/10.5281/zenodo.14546237
Primary Topic: Impulse Buying and Technology Impacts
Type: article
Field-Weighted Citation Impact: 0.00

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article

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE FORMATION OF CONSUMER LOYALTY

Dec 23, 2024

Zenodo (CERN European Organization for Nuclear Research)

Impulse Buying and Technology Impacts

article

THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE FORMATION OF CONSUMER LOYALTY

December 23, 2024article en

Abstract

Zenodo (CERN European Organization for Nuclear Research)

Openalex Percentile: Top 39%

Impulse Buying and Technology Impacts

DOI Open Access PDF OpenAlex

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THE INFLUENCE OF ORGANIZATIONAL CULTURE ON THE FORMATION OF CONSUMER LOYALTY · Zenodo (CERN European Organization for Nuclear Research) (2024) | TGRS Research Map | TGRS