Current Trends in the World Beer Market and Ways to Develop the Beer Market in Ukraine

The trends of the world beer market and the reasons for the increase in the level of concentration in this market are studied. It is substantiated that, due to the significant multiplier effect, beer production significantly affects economic development. It is shown that the reasons for the rapid growth in the number of craft breweries were the increase in incomes of the population and the change in preferences of consumers who want more variety and uniqueness of tastes. The state of craft brewing in the USA and the EU, its state support measures are considered. The market strategies of craft beer producers are analyzed. The trends of the beer market in Ukraine, the impact of state policy and Russian aggression on this market are studied. The measures that need to be taken to develop the domestic beer market in the war and post-war period are determined.