Significance of AI on E-Commerce Advertisement

The discipline of computer science known as artificial intelligence (AI) is concerned with building machines or systems that are capable of carrying out operations that ordinarily call for human intelligence. This study aims to assess and comprehend the impact and function of artificial intelligence on advertising inside the e-commerce industry. The social media platform used to create the ads is the primary focus of the study. The survey also determines whether consumers are aware of the pattern of advertisements that the e-commerce platform uses to influence consumer behavior.