High Performance Business Intelligence CRM 31

With so much competition, companies in the travel industry rely on CRM practises to discover, build and keep important clients. CRM exists to grow profitable and long-lasting relationships with customers by focusing on acquiring, building and retaining them. Most airlines have turned to CRM mainly to match the innovative customer practises introduced by leading competitors in the industry. Many airlines have missed the real benefits these efforts bring to both their customers and to their own company. Several services now available include frequent flyer programmes, kiosk cheque-ins, alerts, etickets and online self-cheques, each seen as a standard practise. While CRM is meant to make each company’s offerings different, in the airline sector this has led to airline services that, from the customers’ perspective, are very similar.