Factors Affecting the Decision to Play Online Game via Mobile Phone

The objectives of this research: 1) to explore the personal factors of those who play online games via mobile phones; 2) to study the psychological factors that affect the decision to play online games via mobile phones; 3) to study the decision to play online games via mobile phones. This research is quantitative research. The population was who use online game services via mobile phones in Thailand which the exact number is unknown. A sample of 400 people was used by specific random sampling. By using questionnaires as a tool to collect data statistics used in the analysis These are frequency, percentage, mean and standard deviation. and the statistics used in the test multiple Linear regression analysis. The research finding were found that: 1) personal factors, including gender, age, status, education level, occupation, and different monthly incomes, affected the decision to play online games via mobile phones.; 2) who used online game services via mobile phones gave the most importance to the lifestyle factor, followed by the attitude factor and the acceptance of technology factor and 3) the personal factors and psychological factors were related to the decision to play online game via mobile phone.