INTERNATIONAL EXPERIENCE IN THE DEVELOPMENT OF FRANCHISING IN THE FIELD OF CATERING

Аbstract The article examines the international experience of franchising development in the field of catering, the specifics of its adaptation to different countries and the impact of economic and political factors on the growth of franchising networks. The key markets, their prospects and barriers for franchisors are analyzed, as well as the role of the International Franchise Association (IFA) and the International Code of Ethics for Franchising in regulating the industry. Special attention is paid to the American franchise model as a business format that allows effective access to international markets.