A Successful Factor of Temporary Staff Retention Strategy at Mahasarakham University

This article aims to analyze the level of opinions on the retention of temporary employees at Mahasarakham University, to analyze factors affecting the retention of temporary employees at Mahasarakham University, and to propose ways to retain temporary employees at Mahasarakham University using a mixed research method. Data were collected through surveys from 304 temporary employees at Mahasarakham University and interviews with 19 temporary employees. Simple random sampling was primarily used. Data analysis was conducted using software, including frequency, percentage, average values, in-depth interview structures, and content analysis. The research found that the overall opinion level on the retention of temporary employees at Mahasarakham University is at a moderate level with an average score of 3.34. Factors affecting the retention of temporary employees overall are at a high level with an average score of 3.63. The most influential factors in retaining temporary employees are colleagues' factors. Recommendations for retaining temporary employees at Mahasarakham University include providing more benefits to temporary employees, increasing the rate of hiring temporary employees as university staff, increasing the base salary for temporary employees, adjusting salary increases through annual evaluations, organizing activities to develop the potential of temporary employees, increasing recruitment for temporary positions, reviewing contracts with temporary employees every four years, and creating incentives and recognition for temporary employees with excellent performance to enhance motivation and create a more efficient and happy work environment.