Integrating Digitization and Sustainability in Modern Management Practices

This paper examined integration into the business management practice between digitization and sustainability in the perspective of digital technology contributions to sustainable performance. This study explores the intersection of digital innovation and sustainability, examining current trends, evaluating technological impacts, and identifying both benefits and limitations. While digital tools offer transformative solutions to global sustainability challenges, their implementation must be ethical, inclusive, and mindful of energy consumption and data privacy. Results offer potential through which the application of digital technologies will contribute in altering, improving, and making better sustainability activities by creating innovation, AI and IoT.