Tradition, Tourism and Cultural Representation: The Resonance af Coco Among A British Audience

Cinema is a powerful cultural medium, offering audiences a way to engage with global traditions and identities. Animated films, with their blend of realism and artistry, play a crucial role in cultural representation. Pixar’s Coco (2017) exemplifies this by introducing global audiences to Mexico’s Day of the Dead through its emotionally resonant narrative and vibrant depiction of Mexican traditions. This study explores how a British audience interprets Coco’s portrayal of Mexican culture and its influence on cultural curiosity and tourism interest. Using a qualitative approach with data collected by means of semi-structured interviews, the research investigates perceptions of the film’s cultural authenticity, emotional engagement, and its impact on interest in Mexican heritage. Findings reveal that Coco resonates significantly with the participants by merging universal themes of family and remembrance with culturally specific elements. While participants praised its authenticity, some noted concerns about simplification and commodification. The study highlights Coco’s role in inspiring cultural curiosity and film-induced tourism, with many participants expressing interest in visiting Mexico during Day of the Dead celebrations. These insights contribute to broader discussions on cultural representation, the intersection of media and tourism, and cinema’s potential to foster cross-cultural understanding.