STUDENTS' PERCEPTIONS ON CHALLENGES AND OPPORTUNITIES FOR STARTUP INNOVATION AND ENTREPRENEURSHIP IN AZERBAIJAN

With an emphasis on the students’ perceptions of the primary obstacles and possibilities for startup creation and growth in the context of economic diversification, the study aims to investigate students' perceptions of the challenges and opportunities for entrepreneurship and startup innovation in Azerbaijan. The study examines the elements that young people believe lead to entrepreneurial success, and examines how the Azerbaijani economy is changing and how the start-up culture is expanding through a literature review and qualitative data collection method.Data was gathered by surveying graduate and undergraduate students in Azerbaijani universities. A Likert scale was employed in the survey to measure the respondents' thoughts. Documents such as government publications and research on global, including Azerbaijani entrepreneurship were also reviewed. The basis for using triangulation strategy in the research is that a more thorough and in-depth understanding of the phenomenon being studied is made possible by combining two methodologies (qualitative and quan titative), which also increases the accuracy and dependability of the data collected. Additionally, it strengthens the validity of the data and helps get around the drawbacks of each method.Almost all survey participants expressed a desire to launch their own company, indicating a strong interest in entrepreneurship among students.However, major obstacles including market saturation, lack of experience, and lack of capital make it hard to achieve their goals. The majority of respondents also voiced discontent with the state of startup assistance, particularly with regard to financial resources and educational opportunities. Students are motivated by chances in fields like healthcare, education, and technology as well as financial independence. The results highlight the critical importance of innovation, risk management and government support in developing the entrepreneurial ecosystem, while identifying key components considered necessary for success, thereby providing a basis for further research.In light of these conclusions, the author suggests strengthening legislative backing, expanding financial resources, and establishing educational programs in order to establish a supportive startup environment in Azerbaijan.