Hypernormalisation: The Crisis of Post-Truth Society

Hypernormalisation, a term originally coined by Alexei Yurchak to describe the paradoxical stability of a dysfunctional Soviet system, now resonates in our post-truth era. This article critically reflects on how contemporary society, politics, and technology construct a façade of normalcy while deep-seated contradictions remain unaddressed. By examining historical origins, media influences, and modern manifestations, we explore why challenging hypernormalisation is essential for reclaiming authentic public discourse and fostering meaningful societal change.