THE MODERATING ROLE OF BOARD COMPOSITION ON THE RELATIONSHIP BETWEEN ATTENTION CAPABILITY AND PERFORMANCE OF SUGAR FIRMS IN KENYA

Abstract: The sugar industry in Kenya has faced tough times recently. This has led to cut throat competition between the sugar firms and forced a rethink of strategy by the players to survive the tough times as each one is constantly in the race to better performance in the industry. This study sought to determine the influence of attention capability on the performance of sugar firms in Kenya. The study utilized a descriptive survey research design that incorporates quantitative and qualitative approaches. The target population for this study consisted of all management-level employees of the nine sugar firms in the western sugar belt. Using Yamane’s formula to determine the size of the sample, 204 respondents were sampled using random sampling from the population from which primary data was collected using questionnaires administered through drop and pick method. The collected data was coded and analyzed using quantitative methods with the help of descriptive and inferential statistics. The results of this study are useful to sugar companies as a guide in the formulation of strategies to enhance their market position and performance. The study is also useful to strategic management practitioners in the sugar industry in the formulation and implementation of strategies and plans to promote growth. The study also builds on existing knowledge in the area of strategic flexibility and therefore, is of benefit to scholars and researchers as it can be used to stimulate further research to develop a better understanding of assessment capability as a concept of strategic flexibility, its adoption and implementation. The study concludes that board composition has statistically and positive moderation on the relationship between attention capability and performance and hence is a good moderator for the relationship. Keywords: Board Composition, Attention Capability, Performance. Title: THE MODERATING ROLE OF BOARD COMPOSITION ON THE RELATIONSHIP BETWEEN ATTENTION CAPABILITY AND PERFORMANCE OF SUGAR FIRMS IN KENYA Author: Gideon Olieki Kato, Margaret Oloko International Journal of Recent Research in Social Sciences and Humanities (IJRRSSH) ISSN 2349-7831 Vol. 11, Issue 4, October 2024 - December 2024 Page No: 125-132 Paper Publications Website: www.paperpublications.org Published Date: 19-October-2024 DOI: https://doi.org/10.5281/zenodo.13954956 Paper Download Link (Source) https://www.paperpublications.org/upload/book/THE%20MODERATING%20ROLE%20OF%20BOARD-19102024-4.pdf