The Impact of Income and Saving on Consumption level of Vegetable Vendor's with Special Reference to New Panvel

This study, “The Impact of Income and Saving on Consumption level of Vegetable Vendor’s with Special Reference to New Panvel ”aims to explore and analyse the consumption patterns of vegetables sold by local vendors in the New Panvel area, an emerging urban locality in Navi Mumbai. The research examines factors influencing consumer demand, vendor operations, and the challenges faced by vegetable vendors in a rapidly changing market. With urbanization and socio-economic shifts, consumer preferences regarding vegetable purchases are evolving, which directly impacts vendors' strategies for inventory management, pricing, and customer relations. The study investigates the frequency of vegetable purchases, preferred types of vegetables, and the various factors affecting consumer buying decisions such as price, quality, and convenience. It also evaluates the challenges vegetable vendors face, including competition from supermarkets and online grocery services, fluctuations in vegetable prices, and issues related to supply chain management. Through a combination of primary data collection methods, including surveys and interviews with vendors and consumers, the research provides insights into the consumption trends and the business dynamics of vegetable vending in New Panvel. The findings highlight the key drivers of vegetable consumption and offer practical recommendations for vegetable vendors to improve their strategies and adapt to changing market conditions. Ultimately, this study aims to contribute to a deeper understanding of the relationship between vegetable vendors and consumers in New Panvel, helping both vendors and policymakers navigate the evolving food supply landscape.