MARKETING RESEARCH OF CUSTOMER DEMAND AND FACTORS AFFECTING THE CREATION OF SOFTWARE PRODUCTS

This study explores the factors influencing customer demand in the software industry and the role of marketing research in shaping the development of software products. As the digital landscape evolves, understanding customer needs becomes increasingly complex, with demand driven by a variety of macroeconomic, microeconomic, technological, and regulatory factors. This research employs both quantitative and qualitative research methods, including surveys, interviews, and competitor analysis, to gain insights into customer preferences and market trends. The findings reveal that factors such as economic conditions, technological advancements, and industry-specific requirements significantly influence software demand. Additionally, emerging trends like remote work solutions and cybersecurity are shaping the future of software development. The study also emphasizes the importance of Agile methodologies, specifically Scrum, in managing software development projects and ensuring alignment with customer expectations. The results provide valuable insights for software companies looking to adapt to evolving market conditions, meet customer needs, and maintain a competitive edge.