THE REALITY OF MEDIA TRAINING IN JORDANIAN SATELLITE CHANNELS IN LIGHT OF THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE TECHNIQUES FROM THE POINT OF VIEW OF TECHNICAL PERSONNEL - A FIELD STUDY

The research aims to identify the reality of media training in Jordanian satellite channels from the point of view of technical cadres. The research population consisted of technical cadres working in governmental and private Jordanian satellite channels. The survey method was adopted by following the survey method on a simple random sample of (66) individuals from the community, using a questionnaire to collect data and information. The results showed that no one had taken a course on artificial intelligence tools. Also, it was revealed that 18% of the technical personnel working on satellite channels did not undergo any training courses during the last five years, while 7.5% underwent a high number of training courses if highlighted. The obstacles that hinder the qualification of technical personnel working in Jordanian satellite channels are that “the course topics are stereotypical and repetitive,” then the obstacles related “the lack of well-thought-out training plans in the television channels,” followed by those related to the training course times that do not suit the work conditions and pressures.” The researcher suggests involving technical cadres in identifying their training needs and establishing training centers in Jordanian satellite channels.