Methodical Recommendations of Management Development of Digital Marketing Based on Economics Impressions

The article offers methodological recommendations for managing the development of digital marketing in an experience economy. Its relevance stems from the need to integrate production and technological innovations and socio-psychological approaches to achieve emotional consumer engagement. The goal is to develop a systematic approach to managing the development of digital marketing through the phased implementation of changes, from identifying needs to evaluating results. Five key stages of development have been identified that ensure the flexibility of management decisions. Development is viewed as purposeful changes in the technological and socio-psychological components of marketing. The areas of transformation are revealed: the introduction of technologies, the use of innovative channels, and understanding audience behavior. The advantage is the focus on creating a long-lasting positive impression. The recommendations are a practical tool for companies in a dynamic digital environment.