A Study on Consumer Buying Behavior Towards Mama Earth Products in Coimbatore

Mama earth, an Indian popular brand that focuses on providing natural and toxin-free personal care products. Founded in India, it emphasizes sustainability and eco-friendliness, offering a wide range of products for skincare, hair care, and baby care. Apart from commitment to using ingredients derived from nature, such as aloe Vera, tea tree oil, and turmeric, ensuring that their products are safe for all skin types. Additionally, they also engage in initiatives to plant trees, promoting environmental consciousness among consumers. The present study makes an attempt to examine the level of awareness of consumers; to measure the level of satisfaction of Mama earth product and factors influencing the purchase and consumption pattern of Mama earth products.