Comparative Study on Perception of Urban vs Rural Organic Jaggery Consumers of SataraTaluka

Food is one of the essential needs of human beings (as of all creatures) and agriculture is the prime source of food of all living beings. Man has been responsible for the origin of agriculture very early in his evolution. Human beings continued to practice, evolve and develop this science of producing food in its manifold aspects in all ages and regions of the world. Twentieth century has been the witness of most technological agricultural changes leaving remarks on rural landscape and population. This technical revolution, which is continuing to be dominant method for food production, depends on on-farm and off farm resource usage. Invention of machinery has put labour out of farm while variety of chemical fertilizers have increased yield without any concern of environmental measures for economic reasons. Sustainable food production became more and more vital after facing with social, ecological and economic impacts of industrialized agriculture. Societies find solution by demanding for low-input, regional and seasonal products with the respect of environment, health and social welfare of the region. There have been organizations and policies have been established in developed countries to take measures in food production.