A Study on the Aftermath of Initiation of National Agricultural Market (E-Nam) on the Indian Food Product Industry and International Markets

The e-NAM (National Agriculture Market) functions as an online marketplace for agricultural commoditiesin India. It offers a digital platform that enables farmers, traders, and buyers to engage in transactions overthe internet. This initiative aims to enhance price discovery and streamline the marketing of agriculturalproducts, achieving transaction volumes of ₹36,200 crore by January 2018. This research employs adescriptive research design, outlining critical data and insights related to the e-NAM initiative and itsrepercussions for India’s agricultural sector. The primary goal of this study is to assess the effects of e-NAMon international markets and to analyse the implications of its rollout on the food product sector. The findingsreveal that various countries, including Malaysia and Indonesia, are looking at the e-NAM model favourably,considering it for the adoption of their electronic trading platforms. These nations aim to bolster markettransparency, facilitate better price discovery, and improve market access for farmers through comparabledigital platforms similar to e-NAM. Furthermore, regions in Africa and Southeast Asia have expressedinterest in developing similar digital solutions for agricultural marketing, drawing inspiration from thesuccesses of India’s e-NAM. This study underscores the significance of e-NAM's influence on the foodsector, reflecting a thorough examination of its impact on the food product industry and its broader economicimplications. It also highlights the necessity for robust strategies to ensure successful adoption and leveragingof e-NAM.