Customer Experience Management and Behavioral Intentions in Hotel among Local Tourist

Customer Experience Management has been a critical factor in attracting and retaining customers with apositive guest experience, which leads to repeat business and positive reviews. It includes many different aspects thatcontribute to overall customer satisfaction. This research sought to identify the factors influencing customer experiencemanagement and behavioral intention in hotels among local tourists in Davao City. The study's primary objective is toassess the level of the destination facilities, accommodation services, and incoming travel agencies that can affect customerbehavioral intention in hotels in Davao City. The descriptive method was utilized in this study using an adapted, modifiedquestionnaire. The study included a total of 400 respondents. The result showed that most local tourists have a positiveresponse to the hotel's independent factors and behavioral intention in a hotel in Davao City. The findings ofthe researchindicate that accommodation services are at the highest level among local tourists. The researcher’s advice is to maintainthe highest level of accommodation services in all areas, which indicates cleanliness of the hotel, hospitable staff, safety ofthe hotel, food quality, and service quality. This implementation will have a positive impact on potential returningcustomers. Future researchers intend to conduct related research and may use this study as a reference as their guide.