AI-Powered Campaign Management: The Future of Freelance Media Buying

AI-Powered Campaign Management: The Future of Freelance Media Buying examines how artificial intelligence is transforming the way freelance media buyers manage digital advertising campaigns. It highlights how tools like Smart Bidding, automation scripts, and AI-driven creatives enable solo professionals to deliver agency-level results, scale operations efficiently, and stay competitive in a fast-evolving landscape. The paper also discusses benefits, risks, and the future outlook of AI as a virtual team for independent digital marketers.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-05-04
DOI
https://doi.org/10.5281/zenodo.15337314
Primary Topic
AI in Service Interactions
Type
article
Field-Weighted Citation Impact
0.00
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article

AI-Powered Campaign Management: The Future of Freelance Media Buying

Zenodo (CERN European Organization for Nuclear Research)
AI in Service Interactions
article

AI-Powered Campaign Management: The Future of Freelance Media Buying

article en

Abstract

AI-Powered Campaign Management: The Future of Freelance Media Buying examines how artificial intelligence is transforming the way freelance media buyers manage digital advertising campaigns. It highlights how tools like Smart Bidding, automation scripts, and AI-driven creatives enable solo professionals to deliver agency-level results, scale operations efficiently, and stay competitive in a fast-evolving landscape. The paper also discusses benefits, risks, and the future outlook of AI as a virtual team for independent digital marketers.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 75%
AI in Service Interactions
DOIOpen Access PDFOpenAlex
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AI-Powered Campaign Management: The Future of Freelance Media Buying · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS