Navigating Consumerism: The evolving landscape of Family Dynamics in Indian Society

This study navigates into the impact of consumerism on family dynamics within Indian society. As India navigates a transition from traditional values to a more consumer-oriented culture, the study explores how this shift influences family roles, generational interactions, and social status. By examining the evolving nature of family relationships in the context of growing consumer culture, the research sheds light on the broader sociological implications of this transition. Through a detailed analysis of how materialistic values intersect with longstanding cultural norms, this study provides an understanding of contemporary changes in Indian society.