OXYMORON: EXPRESSING IDEAS THROUGH CONTRADICTIONS

This article focuses on the study of the phenomenon of oxymoron and examines its place in language and literature, theoretical foundations and forms of application. Oxymoron is a stylistic device created by the use of words with contradictory or opposite meanings in one place. It is used not only in literature, but also in advertising and everyday communication. The article provides various examples of oxymoron and discusses their importance in expressing feelings, thoughts and events. Oxymorons evokes strong emotions in literature and help to increase the complexity of the text.