THE IMPACT OF MOBILE APPLICATIONS ON BUSINESS IN THE CONTEXT OF THE DIGITAL ECONOMY

Nowadays, mobile phones change our life significantly, they have become an integral part of modern life that helps to communicate with people even from long distance and accessing the information easily. Recent statistics claimed that there are about 7,21 billion smartphone users around the world, representing approximately 90% of the world’s total population. Mobile phones claimed that the most effective and communicative tools to have brought about development to every range of business or financial industry, according to Tom Standage, digital editor of the International Telecommunication Union.