DETERMINING THE MOST APPROPRIATE HOTEL WITH FUZZY AHP METHOD

Choosing suitable accommodation is very important when planning a trip. This study, through the fuzzy analytical hierarchy process (FAHP), aims to support tourists' decision-making in choosing the optimal accommodation based on the judgment of tourism experts. Based on the literature, eight of the most important factors influencing this decision-making were selected, and three hotels will serve as alternatives. The results showed that 'cost per person' was the most influential factor with a weight of 0.335, followed by 'room facilities’ with a weight of 0.248. The factor with the lowest impact on the choice of accommodation was 'children's policies' with a weight of 0.035, which was the least influential factor. Meanwhile, 'meals' and 'reservations policy' had approximately the same importance in decision-making. Considering the factors with the greatest impact, reducing costs, improving accommodation, and increasing the quality of service would bring tourism structures closer to tourists.