ENHANCING BRAND VISIBILITY: ADVERTISING AND SALES PROMOTION STRATEGIES AT IDEA

Advertising and sales promotions are the focus of this research because of their potential to increase brand awareness, consumer interest, and ultimately, sales. Examining various forms of advertising and promotion, this research aims to discover ways in which organizations might enhance their marketing strategies. The research's primary objectives are to determine the efficacy of various advertising strategies, their effects on consumer behavior, and the brand's positioning as a result. The findings will be useful for businesses who are looking to improve their ROI and maintain a competitive edge in a dynamic market.