A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS

Phygital transformation, the seamless integration of physical and digital experiences, has emerged as a crucial strategy for businesses to enhance customer engagement. This paper explores the evolution, benefits, challenges, and future potential of phygital transformation in various industries. Through a comprehensive review of existing literature, this study aims to highlight how companies can leverage phygital strategies to enhance customer experiences and build long-term relationships.

Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2025-04-21
DOI
https://doi.org/10.5281/zenodo.15253490
Primary Topic
Species Distribution and Climate Change
Type
article
Field-Weighted Citation Impact
0.00
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article

A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS

Zenodo (CERN European Organization for Nuclear Research)
Species Distribution and Climate Change
article

A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS

article en

Abstract

Phygital transformation, the seamless integration of physical and digital experiences, has emerged as a crucial strategy for businesses to enhance customer engagement. This paper explores the evolution, benefits, challenges, and future potential of phygital transformation in various industries. Through a comprehensive review of existing literature, this study aims to highlight how companies can leverage phygital strategies to enhance customer experiences and build long-term relationships.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 38%
Species Distribution and Climate Change
DOIOpen Access PDFOpenAlex
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A COMPREHENSIVE REVIEW ON PHYGITAL TRANSFORMATION: A NEW WAY TO ENGAGE CUSTOMERS · Zenodo (CERN European Organization for Nuclear Research) (2025) | TGRS Research Map | TGRS