Comparative Study of Manual vs. Automated Testing in Software Quality Assurance

Software Quality Assurance (SQA) is essential for ensuring the reliability, performance, and functionality of modern applications. Manual and automated testing are two primary approaches used in SQA, each with distinct advantages and limitations. This paper presents a comprehensive comparative analysis of these testing methodologies, evaluating key factors such as cost, efficiency, accuracy, scalability, and flexibility. Additionally, real-world case studies and industry trends are examined to highlight the evolving role of testing in Agile and DevOps environments. The findings aim to provide insights into selecting the optimal testing approach based on project requirements, testing scope, and organizational goals.