Reviving Tourism in Jammu and Kashmir: Strategies and challenges

Tourism is one business that is regarded to have the potential to boost GDP, contribute to foreign exchange, and provide employment for low-skilled workers. One of the most important features of tourism is cultural exchange between people from other countries and governments. Tourism is considered as both an economic option and a major social and human influence. The state's turmoil, particularly in the previous 20 years, has slowed tourism growth and kept the bulk of visitors from visiting India's most popular tourist destination. Add to that not only tourism, but also its indirect economic consequences.