PROCESSING AND PROTECTION OF PERSONAL DATA ON WEBSITES: COMPARATIVE ANALYSIS OF REGULATORY APPROACHES AND TECHNICAL SOLUTIONS

The rapid development of digital technologies and the widespread implementation of online services have led to an exponential growth in the volume of personal data processed on websites. Modern web platforms collect, store, and process vast amounts of user information daily, including identification data, behavioral patterns, geolocation information, and biometric indicators. This research analyzes the complex issues of personal data protection in the context of the web ecosystem, examining both regulatory mechanisms and technical solutions used to ensure information confidentiality. Particular attention is paid to differences in approaches between jurisdictions, issues of cross-border data transfer, the balance between personal data protection and innovative development of digital services, as well as challenges associated with implementing the concept of "privacy by design" in web development practice.