Media Convergence of News Radio in Indonesia

Strategies for radio media convergence at Indonesia's Elshinta Radio are covered in this study. Media convergence strategies are desperately needed by the radio industry in light of new media developments. Regarding the use of convergence strategies, there is still a knowledge gap on news radio like Elshinta FM. The objective of the research is to analyze the media convergence of Elshinta radio to increase audience reach. Using case studies on Radio Elshinda, the study applies a qualitative technique to examine the strategies used for media convergence and identify obstacles and challenges faced in implementation. The results show that Elshinta FM has successfully used multimedia, multiplatform, and multichannel components of a convergence strategy, as well as social media and the internet to increase the reach of its audience. The research finding is confirmation that media convergence can be an effective solution for radio industry to remain relevant and competitive the the digital age.