Cultural Factors and Entrepreneurial Performance (Selected Small Scale Business Organizations In Omoku- Ogba/Egbema/Ndoni LGA)

This study examined the effects of cultural factors on entrepreneurial performance in selected small scale business organizations in Omoku land. The objective of the paper was to examine how dimension like cultural norms/value affect the performance of entrepreneur in Omoku. To achieve the objective of the paper, this research question was constructed ‘To what extent does cultural factors affect the Entrepreneurial performance in Omoku land’. Based on survey of literature review, interview from selected business owners and qualitative content analysis, the study found out that cultural factor like Norm and Value has great impact on the level of innovativeness and the kind of business the people will go into. It also has impact of how the consumer will react to Product/Services offering in the market. Cultural symbols and language regulate entrepreneurs’ business idea as well as value he will create in satisfying people wants and needs. Finally, it was recommended that entrepreneurs should attend business seminars and workshops in order to reduce the negative influence of peer groups on entrepreneurial performance and higher institutions should introduce the practical aspect of teaching and learning of entrepreneurial studies in Nigerian Secondary and Tertiary Institutions to promote entrepreneurship in Omoku, Ogba land and Nigeria in general.