MANAGEMENT OF STAFF IN HYBRID AND REMOTE WORK MODELS

The changes that occurred in the global business landscape during the pandemic highlighted the importance of flexibility in work models, leading to the widespread adoption of hybrid and remote working formats. These transformations made it essential for employers and managers to develop new management strategies. Effective management of staff in hybrid and remote work models involves not only technological infrastructure and process optimization, but also complex issues such as employee motivation, emotional engagement, performance evaluation, and the preservation of organizational culture. This article provides an in-depth analysis of the advantages, challenges, and implications of this management model, supported by statistical findings from reputable international research organizations such as Gallup and McKinsey. Furthermore, current practices and experiences in Azerbaijan are reviewed, and the transition strategies of various companies to hybrid and remote work are analyzed.