METHODOLOGICAL POSSIBILITIES OF USING INFORMATION AND COMMUNICATION MEANS IN MANAGING THE EDUCATIONAL PROCESS IN HIGHER EDUCATIONAL INSTITUTIONS

This article analyzes the methodological possibilities of using information and communication technologies in managing the educational process in higher educational institutions. The features of these technologies that serve to improve the educational process, their importance in the effective organization of distance learning, their contribution to the development of interactive learning methods, and the role of students in personalizing the learning process are highlighted. The article also considers innovative methods for using information and communication technologies, problems associated with them, and ways to overcome them. Based on the results of the research, recommendations are developed to improve the effectiveness of the educational process.