Innovative Strategies for Promoting Uzbekistan as a Tourist Destination on the International Stage

The article explores innovative strategies for promoting Uzbekistan as a tourist destination on the international stage. Amid increasing competition in the global tourism market, the country seeks to find new approaches to attract foreign tourists and enhance its image. The primary focus is on leveraging digital technologies such as artificial intelligence and big data analytics to personalize the tourist experience. Additionally, the implementation of virtual and augmented reality (VR and AR) is proposed to create preliminary tours and interactive guides. An essential part of the strategy is the emphasis on sustainable development, the preservation of cultural heritage, and the use of eco-friendly solutions.