FLIPPING THE SCRIPT IN E-COMMERCE EDUCATION: A NEW PARADIGM FOR INTERNATIONAL BUSINESS TRAINING

The "Cross-Border E-commerce Operations" course in higher vocational institutions is designed to equip students with hands-on experience and improve employability within the growing digital economy. However, the prevalent lecture-based teaching model often results in a passive learning atmosphere, limiting student engagement and undermining learning outcomes. Despite students’ enthusiasm for new media, digital tools, and international commerce, various challenges hinder their academic performance and professional growth. Common issues include unrealistic expectations of quick financial success, a casual attitude towards ethical business practices, poor English language proficiency, inconsistent computer skills, and a lack of self-driven learning. These factors contribute to difficulties in mastering cross-border e-commerce operations and aligning students' capabilities with real-world demands. This study advocates for an educational reform rooted in active learning strategies—specifically, the adoption of flipped classroom models. By leveraging students’ natural curiosity and aligning course content with practical, interactive, and student-centered experiences, vocational education can better address the diverse learning needs and motivational gaps. A flipped approach not only encourages proactive participation but also helps dispel misconceptions, improve language and technical proficiency, and foster a sense of responsibility. The paper explores the pedagogical and behavioral dimensions of this transformation and proposes recommendations to optimize cross-border e-commerce instruction in vocational settings